Fear, Uncertainty, and Doubt [FUD]

Erik Osterman

Fear, uncertainty, and doubt (often shortened to FUD) is a disinformation strategy used in sales, marketing, public relations, politics, cults, and propaganda. FUD is generally a strategy to influence perception by disseminating negative and dubious or false information and a manifestation of the appeal to fear.

https://en.wikipedia.org/wiki/Fear,_uncertainty,_and_doubt

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